CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CAMELBACK RESORT'S AQUATOPIA WATERPARK
CAMELBACK RESORT'S AQUATOPIA WATERPARK
CAMELBACK RESORT'S AQUATOPIA WATERPARK
CAMELBACK RESORT'S AQUATOPIA WATERPARK
CAMELBACK RESORT'S AQUATOPIA WATERPARK
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Voted the #1 indoor waterpark in America in 2018 by USA Today, it’s no wonder Camelback Resort’s Aquatopia Waterpark has become the go-to spot for a fun family adventure.
Project Details
Project Details
Project Details
Project Details
Project Details
Project Details
Client
Client
Client
Client
Client
Client
Camelback Resort
Camelback Resort
Camelback Resort
Camelback Resort
Camelback Resort
Camelback Resort
Waterpark, Resort
Waterpark, Resort
Waterpark, Resort
Waterpark, Resort
Waterpark, Resort
Waterpark, Resort
Services
Services
Services
Services
Services
Services
Video Production
Video Production
Video Production
Video Production
Video Production
Video Production
60s Commercial
60s Commercial
60s Commercial
60s Commercial
60s Commercial
60s Commercial
Directed by
Directed by
Directed by
Directed by
Directed by
Directed by
Zack Carlascio
Zack Carlascio
Zack Carlascio
Zack Carlascio
Zack Carlascio
Zack Carlascio
Mission
Mission
Mission
With a lack of video content on their website, Camelback was missing an opportunity to convert prospective buyers by not showcasing the full Aquatopia experience.
With a lack of video content on their website, Camelback was missing an opportunity to convert prospective buyers by not showcasing the full Aquatopia experience.
With a lack of video content on their website, Camelback was missing an opportunity to convert prospective buyers by not showcasing the full Aquatopia experience.
With a lack of video content on their website, Camelback was missing an opportunity to convert prospective buyers by not showcasing the full Aquatopia experience.
Outcome
Outcome
Outcome
In order to instill confidence within buyers, we created a heartfelt commercial that provides clarity and drives engagement to encourage action to book.
In order to instill confidence within buyers, we created a heartfelt commercial that provides clarity and drives engagement to encourage action to book.
In order to instill confidence within buyers, we created a heartfelt commercial that provides clarity and drives engagement to encourage action to book.
In order to instill confidence within buyers, we created a heartfelt commercial that provides clarity and drives engagement to encourage action to book.
The Project’s Aesthetic
The Project’s Aesthetic
The Project’s Aesthetic
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
Capturing Authentic Memories
We brought the family in with their eyes closed before unveiling the waterpark for the big reveal shot. This allowed us to authentically capture their real reactions to seeing Aquatopia for the first time.
40K+
Video views
40K+
Video views
40K+
Video views
40K+
Video views
40K+
Video views
40K+
Video views
Impact
Impact
The video was embed on Camelback's website where it gained over 40K+ views. The commercial was positively received from both the Camelback team and their target audience alike.
The video was embed on Camelback's website where it gained over 40K+ views. The commercial was positively received from both the Camelback team and their target audience alike.
The video was embed on Camelback's website where it gained over 40K+ views. The commercial was positively received from both the Camelback team and their target audience alike.
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
Molly Coneybeer
Director of Marketing | Camelback Resort
“
Working with Zack and Pleasantview Productions was a true dream. He is professional, effective, talented and truly has an eye for what he’s doing.
He communicated with our team well from start to finish as to his plans for the project, execution of the project, progress of the project, and finally came to see us in person to deliver the final product.
We truly couldn’t be happier to have crossed paths with him.
”
CAMELBACK RESORT
Behind the scenes video
CAMELBACK RESORT
Behind the scenes video
CAMELBACK RESORT
Behind the scenes video
CAMELBACK RESORT
Behind the scenes video
CAMELBACK RESORT
Behind the scenes video
CAMELBACK RESORT
Behind the scenes video
Final Thoughts
Final Thoughts
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
We planned our production day extensively but scheduled some time for improvisation and exploration. This gave us room to be creative and find more captivating moments.
By leaning into spontenuity, we were able to capture some heartwarming and honest family memories.
Let’s WORK TOGETHER
Let’s WORK TOGETHER
Let’s WORK TOGETHER
Tell us about your project or just say hi!
Tell us about your project or just say hi!
Tell us about your project or just say hi!
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CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
CAMELBACK RESORT
SEALIFE AQUARIUM
HOT SAND
